Marden’s needed a refreshed identity that reflected their unapologetic quirk. Their new identity had to stay true to their roots, while lightly elevating their brand to keep them looking current and professional. Under creative direction, I developed a system to reflect their iconic style with an updated logotype, suggested photography, color palette, and a suite of graphics to enhance their voice. Collateral items thus far have included social & display ads, emails, and web design. This is an ongoing project.