Xoa

Brand Identity 
Packaging Design 
Art Direction

Client of Anchour´╗┐
Creative Direction: Victoria Richland
Designer: Libby Connolly
Illustration: Jessica Richland


Xoa Fish Sauce is a product that will be truly new to market. The Fish Sauce is made entirely from North Atlantic Herring, the only fsh sauce made with local ingredients. With custom illustrations done by Jessica Richland, and robust typography, this identity captures the grittiness and salt of the earth essence that Xoa has to offer.

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Xoa – brand extension
Xoa – Logo