Brand Identity 
Packaging Design 
Art Direction
Client of Anchour
Creative Direction: Victoria Richland
Designer: Libby Connolly
Illustration: Jessica Richland

Xoa Fish Sauce is a product that will be truly new to market. The Fish Sauce is made entirely from North Atlantic Herring, the only fish sauce made with local ingredients. With custom illustrations done by Jessica Richland, and robust typography, this identity captures the grittiness and salt of the earth essence that Xoa has to offer.

Xoa – 01
Xoa – 02
Xoa – 04
Xoa – 05
Xoa – brand extension
Xoa – Logo