We help brands move through the world with confidence and intention.

We help heart-led consumer goods and service brands inspire, connect, and engage meaningfully with their people so they can realize their full growth potential. Our approach is equal parts strategic, artful, and emotive—We uncover the why, who, and what makes your brand really shine, so others can feel it too. Through people-driven insights and emotionally engaging creative, our work captivates the hearts and minds of even the most skeptical. Because when we clearly articulate who we are and what our purpose is with confidence, our impact is exponential.

Designed to Align

Designed to Align

Designed to Align

We offer a flexible and tailored approach grounded in compassion and collaboration. Each project begins with an initial discovery phase, where we discuss your unique challenges, objectives, and goals to determine our most impactful scope of work together. Our studio is built to scale—whether that means working with yours truly or a senior creative team, we selectively bring on independents at the top of their field to help guide your project to fruition. Each project is unique and design deliverables vary based on each company’s goals. That said, most projects typically begin with defining your brand strategy and visual identity and are complemented with custom packaging or launch support.

BRAND DEVELOPMENT

Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines

BRAND DEVELOPMENT

Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines

BRAND DEVELOPMENT

Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines

BRAND DEVELOPMENT

Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines

BRAND DEVELOPMENT

Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines

PACKAGING SYSTEMS

Conceptual Design
Design Execution
Dieline Support
Vendor Comms. & Support

LAUNCH SUPPORT

Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems

LAUNCH SUPPORT

Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems

LAUNCH SUPPORT

Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems

LAUNCH SUPPORT

Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems

FRACTIONAL CREATIVE DIRECTION

Your go-to creative partner. We’ll oversee design direction and execution, lend strategic insight, and support with any ongoing creative needs once you launch your brand into the world.

FRACTIONAL CREATIVE DIRECTION

Your go-to creative partner. We’ll oversee design direction and execution, lend strategic insight, and support with any ongoing creative needs once you launch your brand into the world.

NOT SURE WHERE TO START?

Know you need brand support, but not sure what best aligns with your needs? An initial brand analysis provides an in-depth look at your brand at the current moment and our recommended next steps. 

We're a good fit if...

We're a good fit if...

YOU'RE JUST GETTING STARTED

Whether this is your first or your tenth venture, you'll need a solid, strategically positioned brand to build upon and grow with for years to come.

YOU'RE STARTING A BUSINESS

Whether you're just starting out or ready to launch your next project, you'll need a solid foundation to build upon for years to come.


YOU'VE FOUND PRODUCT-MARKET FIT

You’ve tested, you’ve iterated, and now you’re ready to invest in the future of your business.

YOU'RE READY TO LAUNCH A PHYSICAL PRODUCT

You're a product-based business and need eye-catching packaging to tell your unique brand story.


YOU'VE OUTGROWN YOUR BRAND

Just like people, brands evolve and grow. Your branding may have been a good fit at the time, but now it feels outdated and doesn't resonate.

COMPREHENSIVE IDENTITY

You're opening a restaurant, bar, coffee shop, retail space, or venue and want to ensure your customers interact with every considered touchpoint.


YOU'RE READY TO SCALE

You’ve been getting by with your current identity and positioning but you know your brand needs to evolve with the goals you have set for your business.

YOU'RE READY TO SCALE

You’ve been getting by with your current identity and positioning but you know your brand needs to evolve with the goals you have set for your business.

YOU'RE READY TO SCALE

You’ve been getting by with your current identity and positioning but you know your brand needs to evolve with the goals you have set for your business.

Your Creative Partner

Studio Libby Connolly is a curiosity-driven design studio helmed by Chicago-based Creative Director Libby Connolly. As a strategic and creative partner, I aim to seamlessly combine vision, business objectives, and artful storytelling to help heart-led founders and their brands connect meaningfully with their people. With nearly a decade of experience, I’ve had the pleasure of collaborating with brands of all sizes—from local Chicago favorites like Ivy Hall to renowned giants like Apple.

Throughout my experience, I’ve discovered that my true passion lies in working with entrepreneurial spirits, conscious consumers, and socially responsible individuals who have absolutely zero interest in the status quo. My expertise extends beyond aesthetics, as I deeply understand the importance of aligning a brand's purpose and values with its creative expression. With a keen eye for detail and an intuitive understanding of brand psychology, my goal is to create visually captivating identities and emotive brand experiences that delight the senses, spark wonder, and push boundaries.


SELECT PARTNERSHIPS

33ByHand, Apple, Batson River, Born&Bred, Godling, Havas Formula, HermanScheer, MADFOOL, PASSERINE, Redesign Health, Rogue Studio, Redscout, Shmelke's, The Woods Maine, Wonderstruck, Zeus Jones

CURRENTLY WORKING ON

- Developing a new-to-market confectionary startup
- Developing a category-defining beverage brand

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We Believe In Emotion, Beauty, Refinement, Delicacy, Passion, Chemistry, The Ethereal, The Supernatural, Nostalgia, Elegance, Wonder, & Curiosity.We Believe In Emotion, Beauty, Refinement, Delicacy, Passion, Chemistry, The Ethereal, The Supernatural, Nostalgia, Elegance, Wonder, & Curiosity.We Believe In Emotion, Beauty, Refinement, Delicacy, Passion, Chemistry, The Ethereal, The Supernatural, Nostalgia, Elegance, Wonder, & Curiosity.

What Our Partners Think

Libby was a fantastic designer to work with—immensely creative, incredibly patient, and a wonderful thought partner for us as we thought to redefine Godling as a company. More than just a passive designer, she helped us conceptualize and think through what it meant to emerge a new brand in the market. 
— ALBERT, GODLING
Working with Libby was seamless and a genuinely enjoyable experience. Her communication throughout the engagement was thoughtful, warm and clear but what stands out most is her ability to truly understand our needs and intricately translate these intangibles into tangible design. We had a logo we loved but it didn’t quite feel like us anymore. Libby’s thoughtful approach to our brand update feels like the perfect evolution of the company we’ve been building for the last 10 years.
— SHANI, PASSERINE
Libby is a wonderful collaborator who brings fresh ideas, lots of energy and passion into what she does and I loved working with her on my brand identity.  She is very thoughtful in her approach, and I felt heard and listened to the entire process. I am so incredibly happy with where we ended up!
— ASHLYE, MADFOOL
She was extremely receptive to all of my feedback and any directions I wanted to go in. Right off the bat we had the general direction. In the end I was not only impressed and far more than satisfied with our final product, but also found new ways to express my visions and then see them come to life. Overall an excellent and extremely productive experience.
— JAMES, 33BYHAND
YOU'RE HERE FOR A REASON


Does the timing feel right? Are we speaking your language?

READY TO REACH YOUR FULL POTENTIAL?


We're ready for you.
Let's make it official.

READY TO REACH YOUR FULL POTENTIAL?


We're ready for you.
Let's make it official.

NOW BOOKING Q4 & BEYOND —NOW BOOKING Q4 & BEYOND —NOW BOOKING Q4 & BEYOND —
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STUDIO HOURS (CST)
Monday - Thursday:
10am - 5pm
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© Studio Libby Connolly LLC, Forever