We help heart-led consumer goods and service brands inspire, connect, and engage meaningfully with their people so they can realize their full growth potential. Our approach is equal parts strategic, artful, and emotive—We uncover the why, who, and what makes your brand really shine, so others can feel it too. Through people-driven insights and emotionally engaging creative, our work captivates the hearts and minds of even the most skeptical. Because when we clearly articulate who we are and what our purpose is with confidence, our impact is exponential.
We offer a flexible and tailored approach grounded in compassion and collaboration. Each project begins with an initial discovery phase, where we discuss your unique challenges, objectives, and goals to determine our most impactful scope of work together. Our studio is built to scale—whether that means working with yours truly or a senior creative team, we selectively bring on independents at the top of their field to help guide your project to fruition. Each project is unique and design deliverables vary based on each company’s goals. That said, most projects typically begin with defining your brand strategy and visual identity and are complemented with custom packaging or launch support.
Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines
Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines
Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines
Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines
Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines
Conceptual Design
Design Execution
Dieline Support
Vendor Comms. & Support
Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems
Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems
Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems
Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems
Your go-to creative partner. We’ll oversee design direction and execution, lend strategic insight, and support with any ongoing creative needs once you launch your brand into the world.
Your go-to creative partner. We’ll oversee design direction and execution, lend strategic insight, and support with any ongoing creative needs once you launch your brand into the world.
Know you need brand support, but not sure what best aligns with your needs? An initial brand analysis provides an in-depth look at your brand at the current moment and our recommended next steps.
Whether this is your first or your tenth venture, you'll need a solid, strategically positioned brand to build upon and grow with for years to come.
Whether you're just starting out or ready to launch your next project, you'll need a solid foundation to build upon for years to come.
You’ve tested, you’ve iterated, and now you’re ready to invest in the future of your business.
You're a product-based business and need eye-catching packaging to tell your unique brand story.
Just like people, brands evolve and grow. Your branding may have been a good fit at the time, but now it feels outdated and doesn't resonate.
You're opening a restaurant, bar, coffee shop, retail space, or venue and want to ensure your customers interact with every considered touchpoint.
You’ve been getting by with your current identity and positioning but you know your brand needs to evolve with the goals you have set for your business.
You’ve been getting by with your current identity and positioning but you know your brand needs to evolve with the goals you have set for your business.
You’ve been getting by with your current identity and positioning but you know your brand needs to evolve with the goals you have set for your business.
Studio Libby Connolly is a curiosity-driven design studio helmed by Chicago-based Creative Director Libby Connolly. As a strategic and creative partner, I aim to seamlessly combine vision, business objectives, and artful storytelling to help heart-led founders and their brands connect meaningfully with their people. With nearly a decade of experience, I’ve had the pleasure of collaborating with brands of all sizes—from local Chicago favorites like Ivy Hall to renowned giants like Apple.
Throughout my experience, I’ve discovered that my true passion lies in working with entrepreneurial spirits, conscious consumers, and socially responsible individuals who have absolutely zero interest in the status quo. My expertise extends beyond aesthetics, as I deeply understand the importance of aligning a brand's purpose and values with its creative expression. With a keen eye for detail and an intuitive understanding of brand psychology, my goal is to create visually captivating identities and emotive brand experiences that delight the senses, spark wonder, and push boundaries.
33ByHand, Apple, Batson River, Born&Bred, Godling, Havas Formula, HermanScheer, MADFOOL, PASSERINE, Redesign Health, Rogue Studio, Redscout, Shmelke's, The Woods Maine, Wonderstruck, Zeus Jones
- Developing a new-to-market confectionary startup
- Developing a category-defining beverage brand