We help brands move through the world with confidence and clarity.
Our Philosophy
Our Philosophy
Our Philosophy
Every brand deserves a presence as considered as the product or service it offers. Our approach is highly tailored, built on collaboration and trust, and designed to uncover the fullest expression of your brand.
Our Expertise
BRAND DEVELOPMENT
Brand Discovery & Analysis
Strategic Positioning
Visual & Verbal Identity Design
Comprehensive Brand Guidelines
BRAND DEVELOPMENT
Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines
BRAND DEVELOPMENT
Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines
BRAND DEVELOPMENT
Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines
BRAND DEVELOPMENT
Brand Analysis
Competitive Analysis
Brand Strategy & Positioning
Visual Identity
Verbal Identity
Brand Guidelines
PACKAGING SYSTEMS
Concept Development
Bespoke Design Execution
Product Visualization
Technical Dielines & Vendor Liaison
LAUNCH SUPPORT
Digital Presence & Website Design
Investor & Presentation Decks
Marketing & Collateral Systems
Social Media Templates
Stationery & Branded Touchpoints
LAUNCH SUPPORT
Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems
LAUNCH SUPPORT
Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems
LAUNCH SUPPORT
Web Design & Landing Pages
Launch Campaigns
Marketing Collateral
Investor Decks
Social Media Templates
Stationary Systems
Rooted in Trust
We collaborate with founders and teams who value craft, clarity, and long-term impact. From global icons to emerging visionaries, our clients share an unwavering commitment to their purpose and an ambition to grow with intention. Past and present partnerships include:
Dermalogica
Ivy Hall
Apple
Hilton
Industry West
Madfool
PASSERINE
Redesign Health
Huggies
Godling
Onebase
KEVIN.MURPHY
Batson River
Nood
CHIEF
Shmelke's
TULA Skincare
The Lodge at Bodega Bay
The Woods Maine
And Alignment
We're a good fit if...
Our partnerships are unique, yet united in a calling to build something extraordinary. We're often the right fit when:
I. LAUNCHING
Whether it’s a first venture or a new chapter, you need a brand identity that is timeless, strategic, and built to grow.
YOU'RE STARTING A BUSINESS
Whether you're just starting out or ready to launch your next project, you'll need a solid foundation to build upon for years to come.
II. EVOLVING
Your current branding no longer reflects the caliber of your offering, and you're prepared to elevate to the next level.
COMPREHENSIVE IDENTITY
You're opening a restaurant, bar, coffee shop, retail space, or venue and want to ensure your customers interact with every considered touchpoint.
III. REPOSITIONING
With proof of concept and momentum, you’re ready to invest in a brand presence that inspires lasting loyalty.
YOU'RE READY TO LAUNCH A PHYSICAL PRODUCT
You're a product-based business and need eye-catching packaging to tell your unique brand story.
IV. SCALING
As your ambitions expand, you need a brand that moves with clarity, confidence, and elegance alongside you.
YOU'RE READY TO SCALE
You’ve been getting by with your current identity and positioning but you know your brand needs to evolve with the goals you have set for your business.
YOU'RE READY TO SCALE
You’ve been getting by with your current identity and positioning but you know your brand needs to evolve with the goals you have set for your business.
Words of Affirmation
Libby was a fantastic designer to work with—immensely creative, incredibly patient, and a wonderful thought partner for us as we thought to redefine Godling as a company. More than just a passive designer, she helped us conceptualize and think through what it meant to emerge a new brand in the market.
— ALBERT, GODLING
Working with Libby was seamless and a genuinely enjoyable experience. Her communication throughout the engagement was thoughtful, warm and clear but what stands out most is her ability to truly understand our needs and intricately translate these intangibles into tangible design. We had a logo we loved but it didn’t quite feel like us anymore. Libby’s thoughtful approach to our brand update feels like the perfect evolution of the company we’ve been building for the last 10 years.
— SHANI, PASSERINE
Libby is a wonderful collaborator who brings fresh ideas, lots of energy and passion into what she does and I loved working with her on my brand identity. She is very thoughtful in her approach, and I felt heard and listened to the entire process. I am so incredibly happy with where we ended up!
— ASHLYE, MADFOOL
She was extremely receptive to all of my feedback and any directions I wanted to go in. Right off the bat we had the general direction. In the end I was not only impressed and far more than satisfied with our final product, but also found new ways to express my visions and then see them come to life. Overall an excellent and extremely productive experience.
— JAMES, 33BYHAND
Your Creative Partner
Studio Libby Connolly is led by Chicago-based design director Libby Connolly. With over a decade of experience with brands spanning Apple, Hilton, Huggies, and Dermalogica, Libby brings a unique balance of strategy, sensitivity, and artistry to every project.
Her passion lies in collaborating with heart-led founders and forward-thinking teams to craft brands that embody clarity, confidence, and timeless appeal. With a discerning eye for detail and a deep understanding of narrative, Libby creates brand experiences that invite trust, spark desire, and leave a lasting impression.
