We help brands move through the world with confidence and intention.

We help heart-led consumer goods and service brands inspire, connect, and engage meaningfully with their people so they can realize their full growth potential. Our approach is equal parts strategic, artful, and emotive—We uncover the why, who, and what makes your brand really shine, so others can feel it too. Through people-driven insights and emotionally engaging creative, our work captivates the hearts and minds of even the most skeptical. Because when we clearly articulate who we are and what our purpose is with confidence, our impact is exponential.

We offer a flexible and tailored approach grounded in compassion and collaboration. Each project begins with an initial discovery phase, where we discuss your unique challenges, objectives, and goals to determine our most impactful scope of work together. Our studio is built to scale—whether that means working with yours truly or a senior creative team, we selectively bring on independents at the top of their field to help guide your project to fruition. Each project is unique and design deliverables vary based on each company’s goals. That said, most projects typically begin with defining your brand strategy and visual identity and are complemented with custom packaging or launch support.

Your Creative Partner

Studio Libby Connolly is a curiosity-driven design studio helmed by Chicago-based Creative Director Libby Connolly. As a strategic and creative partner, I aim to seamlessly combine vision, business objectives, and artful storytelling to help heart-led founders and their brands connect meaningfully with their people. With nearly a decade of experience, I’ve had the pleasure of collaborating with brands of all sizes—from local Chicago favorites like Ivy Hall to renowned giants like Apple.

Throughout my experience, I’ve discovered that my true passion lies in working with entrepreneurial spirits, conscious consumers, and socially responsible individuals who have absolutely zero interest in the status quo. My expertise extends beyond aesthetics, as I deeply understand the importance of aligning a brand's purpose and values with its creative expression. With a keen eye for detail and an intuitive understanding of brand psychology, my goal is to create visually captivating identities and emotive brand experiences that delight the senses, spark wonder, and push boundaries.

SELECT PARTNERSHIPS

33ByHand, Apple, Batson River, Born&Bred, Godling, Havas Formula, HermanScheer, MADFOOL, PASSERINE, Redesign Health, Rogue Studio, Redscout, Shmelke's, The Woods Maine, Wonderstruck, Zeus Jones

CURRENTLY WORKING ON

- Developing a new-to-market confectionary startup
- Developing a category-defining beverage brand

What Our Partners Think

Libby was a fantastic designer to work with—immensely creative, incredibly patient, and a wonderful thought partner for us as we thought to redefine Godling as a company. More than just a passive designer, she helped us conceptualize and think through what it meant to emerge a new brand in the market. 

— ALBERT, GODLING

Working with Libby was seamless and a genuinely enjoyable experience. Her communication throughout the engagement was thoughtful, warm and clear but what stands out most is her ability to truly understand our needs and intricately translate these intangibles into tangible design. We had a logo we loved but it didn’t quite feel like us anymore. Libby’s thoughtful approach to our brand update feels like the perfect evolution of the company we’ve been building for the last 10 years.

— SHANI, PASSERINE

Libby is a wonderful collaborator who brings fresh ideas, lots of energy and passion into what she does and I loved working with her on my brand identity.  She is very thoughtful in her approach, and I felt heard and listened to the entire process. I am so incredibly happy with where we ended up!

— ASHLYE, MADFOOL

She was extremely receptive to all of my feedback and any directions I wanted to go in. Right off the bat we had the general direction. In the end I was not only impressed and far more than satisfied with our final product, but also found new ways to express my visions and then see them come to life. Overall an excellent and extremely productive experience.

— JAMES, 33BYHAND

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