Kels Haley

Brand Identity
Art Direction
Photo Styling

Photography: Jenny Bravo

Kels Haley, a textile designer based in Chicago, needed a brand identity to reflect her warm and spirited personality while remaining versatile enough to complement future product launches. We worked together to establish a customized wordmark and complementary logo system, a flexible color system, and playful social media lockups to be easily implemented. The identity reflects her penchant for mixing colors and patterns, is layered, and just as personality-filled as Kelsey's textiles are. Upon the launch of her latest collection, Polly, we teamed up with photographer Jenny Bravo to style and direct the artful shots of each one-of-a-kind fabric and wallpaper.