Shmelke's

Brand Identity
Brand Guidelines
Product Visualization
Packaging System
Landing Page
Branded Collateral

Credits:
Brand Messaging: Gus Esselstyn
Product Renders: PrePost 3D

Shmelke’s, a confectionery startup rooted in delicacy, exploration, and legacy, was named in honor of the founder’s grandfather, whose love for the world and its people inspired the brand’s creation. Our goal was to craft an identity and packaging system that would introduce Shmelke’s to a new audience, honoring its rich cultural origins and encouraging people to "Travel the world with their palate."

We developed a visual language that captures the joy of biting into each Turkish Delight, blending old-world charm with modern appeal for the U.S. market. The system features a delicate yet flexible color palette, a versatile logo suite, custom illustrations, branded patterns, and elegant typographic details to evoke the indulgence of discovering otherworldly flavors from the comfort of your own home.