33ByHand

Logo Design
Creative Direction
Brand Identity

Photography: Ezra Churchill, Paul Schafer
Model: Nyalat Biliew

33ByHand is a high-end handmade leather goods brand existing in the space between urban expression and natural landscape. It is the deep Maine woods, hip-hop culture, snowy peaks, streetwear, lake water, contemporary art, vintage car obsession, and so much more. Their identity system captures the clashing of these worlds using a flexible color palette, bold and complementary typographic moments, and versatile logo suite.