Clover

Concept Work 
Flexible Identity
Art Direction
Brand Positioning
Copywriting
Packaging
Typography
Illustration
Social Curation

Clover Cannabis Co. is a personal project exploring the recreational side of marijuana products through the theme of luck. The graphic system utilizes custom typography, expressive illustrations, and a primary color palette to connote a sense of play and sophistication in the suite of products. Clover Cannabis Co. offers a variety of products to help you sleep well, get focused, enhance your libido, or simply have a little fun.

Clover Cannabis Co. – Logo
Clover Tallbox Animation
Clover Concept – Day Trip Badge
Clover Concept – Light My Fire Badge
Clover Concept – Dream Well
Clover Concept – 6

Each line of product features a unique badge to help customers navigate their specific need. Included on each package is an additional badge that states the type of strain and form of the product.

Clover Concept – 12
Clover – Tallbox – three-up-open2
Clover – Social Mock

Social content is energetic and informative. Curated content consists of product photography, illustration, and short animations.

Social content is energetic and informative. Curated content consists of product photography, illustration, and short animations.

Social content is energetic and informative. Curated content consists of product photography, illustration, and short animations.

Clover Concept – Dream Well Illustration
Clover Concept – Day Trip Illustration
Clover Concept – Focus Illustration
Clover Concept – Light My Fire Illustration
Clover – Tallbox – three-up
Clover Concept – Love Typography

Custom typographic compositions are utilized on each package as a unique seal, ensuring that product is fresh and never been open.

Clover-Tallbox-Dynamic