Clover

Concept Work 
Flexible Identity
Art Direction
Brand Positioning
Copywriting
Packaging
Typography
Illustration
Social Curation


Clover Cannabis Co. is a personal project exploring the recreational side of marijuana products through the theme of luck. The graphic system utilizes custom typography, expressive illustrations, and a primary color palette to connote a sense of play and sophistication in the suite of products. Clover Cannabis Co. offers a variety of products to help you sleep well, get focused, enhance your libido, or simply have a little fun.

Clover Cannabis Co. – Logo
Clover Tallbox Animation
Clover Concept – Day Trip Badge
Clover Concept – Light My Fire Badge
Clover Concept – Dream Well
Clover Concept – 6

Each line of product features a unique badge to help customers navigate their specific need. Included on each package is an additional badge that states the type of strain and form of the product.

Clover Concept – 12
Clover – Tallbox – three-up-open2
Clover – Social Mock

Social content is energetic and informative. Curated content consists of product photography, illustration, and short animations.

Clover Concept – Dream Well Illustration
Clover Concept – Day Trip Illustration
Clover Concept – Focus Illustration
Clover Concept – Light My Fire Illustration
Clover – Tallbox – three-up
Clover Concept – Love Typography

Custom typographic compositions are utilized on each package as a unique seal, ensuring that product is fresh and never been open.

Clover-Tallbox-Dynamic