Clover
Concept Work
Brand Identity
Art Direction
Brand Positioning
Copywriting
Packaging
Typography
Illustration
Clover Cannabis Co. is a personal project exploring the recreational side of marijuana products through the theme of luck. The graphic system utilizes custom typography, expressive illustrations, and a primary color palette to connote a sense of play and sophistication in the suite of products. Clover Cannabis Co. offers a variety of products to help you sleep well, get focused, enhance your libido, or simply have a little fun.
Each line of product features a unique badge to help customers navigate their specific need. Included on each package is an additional badge that states the type of strain and form of the product.
Social content is energetic and informative. Curated content consists of product photography, illustration, and short animations.
Social content is energetic and informative. Curated content consists of product photography, illustration, and short animations.
Social content is energetic and informative. Curated content consists of product photography, illustration, and short animations.
Custom typographic compositions are utilized on each package as a unique seal, ensuring that product is fresh and never been open.
