Club Malkah

Brand Identity
Art Direction

Club Malkah, an intimate social club, was created to foster community with young professionals in NYC. Each month, members receive an invitation to join in on a night of fun in a curated atmosphere, with rotating catering partners and a bespoke cocktail program; no two events are exactly the same. At the heart of Club Malkah's mission is to connect people and provide a space where they can open up to one another, share stories, and unwind from their busy, productive lives.

The brand's color palette is anchored in a deep sapphire blue and paired with typography that exudes elegance and approachability, setting the tone for nights that will be delightfully elevated and unforgettable. The brand flexes across invitations, menus, keepsake matches, uniforms, and beyond. To further extend the brand world, imagery of the venue and atmosphere was imagined using AI to help visualize the richness of future gatherings.

Club Malkah emerges not only as a social club but as a destination, where a nod to legacy, sophistication, and community converge to create meaningful connection and a sense of belonging.