Industry West

Brand Identity
Art Direction
Brand Guidelines

Credits:
Agency: HermanScheer
Brand Strategy & Messaging: Gus Esselstyn
Imagery: Courtesy of Industry West

Industry West is the modern furniture maker that’s connecting people with places in every piece—and creating spaces for it all to come together. We worked with HermanScheer to reimagine the next chapter of visual and verbal language for Industry West’s brand. The system we arrived at features a variety of pleasantly unexpected pairings, including a utilitarian logo complemented by a warm and vibrant color palette. A versatile and robust graphic system is supported by storied copy and an eclectic shape language that adds a layer of depth to a category predominantly anchored by clean, minimal photography and texture. The final result breathes new life and meaning into the Industry West brand, allowing them to build upon this foundation for years to come.