Godling, a brand and storytelling studio, needed a new identity to reflect their quickly evolving business. We worked together to establish a new visual language and web presence. The identity system, although a stark black and white, is approachable and poetic. The logo, comprised of an organic, flowing 'G' is complemented by a humanistic sans serif that creates tension and harmony in the system. Equipped with a 'G' suite, the system offers versatility and a magnitude of expression. Micro and macro moments derived from natural forms and textures ground the brand while flexing the identity system with expressive typography and masked elements.