Mad Fool

Brand Strategy
Brand Positioning
Creative Direction
Brand Identity
Brand Guidelines
Web Design

Copywriting: Erik Sena

Mad Fool is an organization driven by radical curiosity. Part coaching program, part idea lab, part community platform, they exist to empower, raw, untapped creative minds to unleash their best work and most badass selves. Acting as a liaison between content creators and brands, Mad Fool collaborates with creators on providing career development and production support while partnering with brands in offering new methods of content strategy and creative operations. We helped establish MadFool’s Identity System to clearly communicate the duality of their offering through their duo-typographic logo, complementary color palette, and flexible graphic system.