Mad Fool

Brand Strategy
Brand Positioning
Creative Direction
Brand Identity
Brand Guidelines
Web Design

Copywriting: Erik Sena

Mad Fool is an organization driven by radical curiosity. Part coaching program, part idea lab, part community platform, they exist to empower, raw, untapped creative minds to unleash their best work and most badass selves. Their identity system reflects the genuine wonder, ambition, and creative potential in us all. The brand system utilizes a complementary color palette, flexible typography, and fluid gradient patterns to let creative content really shine. Uplifting and aspirational copywriting inspires and awakens us to imagine a better future for ourselves and for the world. Madfool is made by us, for us. 

Artboard-36-copy-1
Artboard-36-copy-2
Artboard-36-1
Artboard-33
Macbook-Mockup-2-1
Macbook-Mockup-1-1
Canvas-Tote-Bag-MockUp
MF-Logo-Animation
Mad-Fool_Brand-Guidelines31-1