Onebase

Brand Identity
Art Direction

*All product images courtesy of Onebase

Onebase, a slow living lifestyle brand based in Kuwait, started with a simple idea for a tray table—one that was functional in use and a piece of art when idle. Ready to scale and needing a brand identity system that reflected the company’s values, we worked with Onebase to arrive at a brand identity that honors the brand’s integrity, centered around mindfulness, expression, and living a life of intention. Through our work together, we realized a bigger purpose for Onebase: to create products that invite us to slow down and enjoy the spaces we live in. We arrived at a brand identity system that truly reflects this—every detail invites you into the moment, embracing a slower pace and creating a more meaningful way of being.