O Portalzinho

Brand Identity
Art Direction

*All images courtesy of Leila Viegas

Tucked away in the charming, coastal town of Paraty, Brazil, O Portalzinho is more than a place to stay—it’s a portal to connection, community, and comfort. We partnered with the founder to craft a brand that captures the spirit of their pousada: a welcoming haven where strangers become friends and travelers feel instantly at home.

The visual identity balances the easygoing warmth of a local guesthouse with the considered details of boutique hospitality. Inspired by the social nature of the space, the branding evokes joy, intimacy, and the feeling of being truly looked after. Just like Paraty itself, O Portalzinho invites you to slow down, share stories, and find delight in the unexpected connections that travel can bring.