As PASSERINE approached their tenth year as a creative and production agency, they sought a brand identity that honored their evolution and set the tone for what’s next. Our collaborative, iterative process was anchored in their mission to deliver “culturally resonant stories from the heart.” Drawing from their rich diversity, deep experience, and empathetic point of view, we developed an identity system and suite of branded collateral that communicates quiet confidence and a grounded, unmistakable presence.







